PRANA Now Offsets GHGs emitted from All Online Deliveries
PRANA is taking a bold step forward in our sustainability journey. We are thrilled to announce that all greenhouse gas emissions (GHG) from our online deliveries will now be fully compensated. Our commitment goes beyond just offsetting emissions—we are investing in the future of our planet.
To achieve this, we are partnering with leading environmental restoration organizations. Our contributions will support Grassroots Carbon, which focuses on soil health to sequester carbon effectively, and Mass Reforestation, an initiative under Restoration for Resilience, dedicated to large-scale tree planting efforts. These partnerships are aimed at promoting sustainability and restoring ecosystems across the globe.
Here's how it works:
For every order we receive, a formula is used to calculate the estimated shipping emissions. Based on those estimates, a portion of our revenue goes to carbon removal companies that have been vetted by scientists from Carbon Direct. Those companies use that money to remove however much carbon our shipments created. Any extra funds go toward the further development of carbon removal technologies.
Let's meet a few of the companies helping us to remove our shipping emissions.
Grassroots Carbon
Mast Reforestation
Mast Reforestation combines proven forestry practices with new technology to regrow healthy, resilient, climate-adapted forests lost to wildfires. Mast’s services include seed collection, seedling cultivation, reforestation services, and financing based on high-quality carbon removal credits.
Learn more about Mast reforestation
Together, participating businesses have…
- Removed thousands of tons of carbon from the atmosphere
- Provided carbon-neutral shipping on more than ten million orders
Every year, through our newsletter, we pledge to keep you informed about how our contribution will aid in the fight against climate change. By choosing PRANA, you are not only receiving products that are good for you but also supporting vital efforts to heal our planet.
Let's work together to make every day Earth Day. Shop with us and be a part of a sustainable future.